Valentine's Day is just around the corner and I'm seeing red - literally. Red balloons, red banners, red posters, red shirts, and red stuffed toys. The commercialism of February 14 is at an all-time high, and I know next year it will be even more over the top.

While I'm not the type to celebrate this day, single or not, I'm all for the good things stores bring out just for this occasion.

All the budget airlines Cebupacific, Zestair, and Airphilexpress are offering discounted fares to all domestic destinations. Now, who wouldn't want a romantic (or not) getaway to some idyllic resort or province to celebrate, right?

Bo's Coffee has come out with a cake that's perfect for this Valentine's Day. Their Red Velvet Cake now comes in a mini heart-shaped version for only P150. Get it from your favorite Bo's Coffee branch until February 19.

Starbucks is offering a different kind of treat, a special e-card to your loved one that they can also use to claim their cup of java. Sadly, it's only available in the US.

Astoria Plaza, my family's favorite getaway in the city, presents its guests with an overnight stay that comes with a buffet breakfast for 2, a bottle of wine, and a relaxing massage.

And there are countless sales out there, from expensive labels to department store items, all just waiting for us to empty our pockets and wallets. I say, it's a good time to practice your self control. As many would like to say, take everything in moderation.

I'm steering clear of those red hearts, red posters that scream SALE, and the mall in general. Me and my wallet are not ready.